The future

is already happening

Metaverse Discovery is the only dedicated event that will take you on an immersive journey to unlock the opportunities and potential for your organization within the Metaverse. You will hear from our impressive cast of Keynote speakers, and Panelists, who will take you on a journey through the Metaverse, presenting you with Case Studies of how leading brands and organizations are providing unique, imaginative and groundbreaking experiences for their customers. Metaverse Discovery is designed to leave you feeling informed and empowered, to open up a whole new world for your organization.








Smart Cities

Smart Cities






Tourism & Leisure

Development and Construction

Development & Construction


Vesa Nopanen

Mr. Metaverse

Ethan Pierse

Crypto Assets Institute

Nick Dauk

Travel Journalist

David Bundi

EY Switzerland

Rudi Schmidt


Jeremiah Owyang

RLY Network Association

Duric Miroslav

Taylor Wessing

Timo Helgert


Arome Ibrahim


Abdulla Al Ameri

A Crypto Specialist

Michal Glijer


Speakers Just Confirmed

  • Markus Peuler, NeXR
  • Hazam Fayyad, Transformology XR

Apply to speak

    Join our Journey

    Metaverse Discovery is designed to fulfill the needs of marketing and communications professionals, who are responsible for taking their organization on their future journey into the Metaverse. Our Discovery Day will show you how others have successfully embarked on their own journeys. We will share with you what you need to know now, and what you will need to be thinking about for the future.

    Metaverse Discovery will combine discovery, immersion, engagement, and experience. The day will feature everything from live demos to mind-blowing talks making it the place to be for all Marcom professionals building their plans for a virtual world. The Metaverse is here and you are invited to pioneer this incredible new domain with us.

    Places are strictly limited so please register now to ensure you and your organization are the first to benefit from this unique, informative and empowering day of Metaverse Discovery.

    • Chief Marketing Officers
    • Brand Managers and Directors
    • Marketing Managers and Directors
    • Marketing Executives
    • Content Managers and Directors
    • Digital Marketing Managers and Directors
    • Communications Managers and Directors

    Discovery Day

    08.30 – 09.15

    Delegate Registrations

    09.15 – 09.25

    Chair Opening Address



    • Tom Brannen, CEO, Onconvergence – Confirmed

    09.25 – 09.35

    Keynote Address: The Future of the Metaverse and what it means for marketing and communications

    We can no longer examine the Metaverse as a futuristic tool out of our current reach and instead must embrace its benefits in the here and now. The session will highlight how the Metaverse is a service for your business and the importance it must play in any business strategy



    • Naomi Gleit, Head of Product, Meta – Invited

    09.35 – 09.50

    The role of AI in the Metaverse

    Here, Elina Idrisova, discusses the role of Artificial Intelligence in supporting businesses adopting the Metaverse

    09.50 – 10.25

    Panel Session: Why your company needs a Metaverse Strategy

    Having the Metaverse as for customers and clients is no longer a dream but a reality you need to address. No longer a dystopian future, having metaverse accessibility is in your grasp, however how do you go from virtual to reality? This panel session will reflect on how companies have developed a metaverse strategy whilst identifying successful case studies.


    Moderator & Host:

    • Vesa Nopanen, Mr Metaverse – Confirmed



    • Roberto Hernandez, Global Metaverse Leader, PWC – Invited
    • Guy Hayward, Global Brand Builder, Creative agency leader, Consultant – Invited
    • Brian Povinelli, senior vice-president of brand, loyalty and portfolio marketing at Marriott International – Invited

    10.25 – 11.05

    Panel Session: You have a Strategy, now how do you build it?

    You have your strategy, but what components are needed to embed to build your metaverse? How can it be achieved whilst identifying successful tools and infrastructure including logistics, software and resources. This session will identify whose responsibility the Metaverse is and why?



    • Arome Ibrahim, Product Manager & 360 VR DeveloperProduct Manager, Experis Immersive – Confirmed
    • Stuart Chalmers, Joint Managing Director, Accenture in Scotland – Invited
    • Alex Gomex, Founder, Cyber Scrilla – Invited

    11.05 – 11.35

    Sports Metaverse- Creating a bridge to the digital world for the sports industry


    Finding ways of increasing supporter engagement is a key driver for any Sports Club or Organisations from the NFL to Premier League. One such tool is the Metaverse, here we explore the Sports Metaverse with Michal and Robert. This session will explore the newly launched Pilot Programme in Poland which will provide turnkey metaverse solutions to selected football teams. The session will explore how the Metaverse can increase engagement via fan tokens, NFT Digital Collections and how Clubs can engage with consumers by combining Augmented Reality (AR) with Virtual Reality (VR) in the exciting new XR environment!



    • Michael Glijer, CEO, Zetly & Robert Rice CEO Founder of Transmira – Confirmed

    11.35 – 12.00

    Refreshments / Interactive Exhibition

    12.00 – 12.40 & 12.45 – 13.25

    Sector Workshops @40 mins each

    Delegate choice of 2
    These sessions will examine pragmatic use cases for marketers to secure their brand assets, engage their customers, foster loyalty, and reach influencers.



    HEALTH – Precision Medicine for targeted healthcare


    The evolution of healthcare finds the globe more reliant than ever on precision medicine. Targeted individual medicine will be the future of health services worldwide. This session will explore how one such technology, Artificial Intelligence, is transforming the field of Oncology.



    • Rudi Schmidt, CEO, !mmunetrue – Confirmed



    RETAIL – Using AI to personalize online shopping


    The retail industry has discovered a new realm of expression but, for many, the metaverse remains a mystery. How do brands and retailers maximise its value? How do they keep up with ever-changing customer demands? In this workshop, you will learn everything you need to know about the technologies that are revolutionising the industry, with breath-taking examples of the very



    • Parag Parekh,CTO & Chief Digital Officer, IKEA Retail – Invited



    SMART CITIES – Digital Twin Cities


    The role of Digital Twin Cities is enabling Governments, Realtors and Housing Bodies to stress test a buildings capacities including its internal and external foundations against the impact of Climate Change. Across the world the adoption of Twin City technology is revolutionising the way in which buildings can be designed and built.


    In this workshop Hazem explores the technology needed to achieve a digital twin city whilst highlighting examples from across the world.



    • Hazam Fayyad, Founder, Transformology XR – Confirmed



    LEISURE – Sustainable Tourism and the role of VR in marketing


    One of the worse hit Industries during the pandemic had to be Travel and Tourism. With flights grounded across the world many people could only dream of escaping to warmer climates. This led to increasing numbers of people turning to virtual reality to relieve pent-up demand for travel. With VR Headsets readily available and cost effective, citizens can immerse themselves in experiences such as wandering the gardens of the Taj Mahal or navigating Icebergs in Antarctica.


    In this Workshop Sartaj Prince, Technical Director of Arloopa showcases how Tourism Boards worldwide are turning to Virtual Reality to showcase their destinations and using Augmented Reality to combine technology and boost local tourism at landmarks.



    • Sartaj Prince, Technical Director, Arloopa – Confirmed



    EMPLOYMENT & RECRUITMENT – Workers of the Future


    How will the Metaverse be helping Maintenance, Services and Field Workers? With the help of the AI and the Cloud, Workers will have the power of the Metaverse empowering them with skills, knowledge and augmented reality during their workday. In this session Vesa “Vesku” Nopanen explores what Field Workers perfect day will be and how Metaverse will enable that experience today and tomorrow

    • Vesa Nopanen,Principal Consultant,Sulava OY – Confirmed

    13.30 – 14:30

    Delegate Lunch & Exhibition

    14:30 – 15.30

    Money in the Metaverse. The future of financial transactions, and the role of NFTs.

    Trust in Crypto and NFT has been reduced significantly in recent months through the acts of bad actors and a lack of regulation. However, the future transactions will see a rise in digital currency, so how can consumer trust be gained and what regulatory system needs to be embedded?



    • Kristina Lucrezia Cornèr, Editor-in-chief, Cointelegraph – Invited



    • Ethan Pierse, Co-Founder, NFT Factory Paris / Crypto Assets Institute – Confirmed
    • Jeremiah Owyang, CMO, RLY Network Association – Confirmed
    • Miroslav Đurić, LL.M., Associate, Taylor Wessing – Confirmed
    • Abdulla Al Ameri, a crypto specialist – Confirmed

    15.30 – 16.30

    Panel Session: KSA, the future, and the Metaverse.

    What role will the Metaverse play in shaping the 2030 Vision Saudi Vision? This Panel Session will explore the plans within Saudi Arabia for embracing the Metaverse


    Curated by:

    • Timo Helgert & Eunae Kim – Confirmed

    16.30 – 17.15

    Metaverse Discovery: The evolution of the Metaverse

    This session will examine the evolution of the Metaverse as we now know it. From its concept to its delivery, this Metaverse journey will take you on a retro and prospective look at some of the key components the Metaverse including;

    • The role Virtual Reality has played in transforming marketing for business
    • How the architecture of a virtual world can transform our real world
    • How consumer behaviour has evolved alongside that of the Metaverse
    • How Metaverses can create revenue streams


    The session culminates a day of learning via visual interactive storytelling on how you can shape your marketing and communications using the components within a Metaverse whilst drawing on the pitfalls to avoid.

    17.15 – 17.30

    Closing remarks

    17.30 – 20.00

    Social and networking event

    Partnership Opportunities

    Metaverse Discovery is currently welcoming enquiries from organisations who wish to align themselves with this ground-breaking event format and experience, that will gather leading marketing and communications professionals. We have a wide range of partnership packages available. To receive the pack, please enquire by clicking the button below.


    Enquire Now

      Limited Early Bird Seats Available for SAR 2000 + VAT (saving SAR 500).

      SAR 2,500.00Book Now